At first glance, Google Books is an imposing collection of digital ebooks. Not only is Google creating a digital library of books, but they are digitizing magazines. For someone who is looking for a few simple ideas on how to create a Christmas card, Google books can be overwhelming. Here are some good sources for help on the etiquette of sending Christmas greetings to customers and wording corporate Christmas cards. The Google Books linking feature means that the links within this article will open up directly to the magazine’s page.
Etiquette of Christmas Cards for Businesses
Kiplinger’s Personal Finance made some excellent suggestions for the art of business Christmas cards in their December, 1973 issue. For example, the magazine suggests that “cards mailed to business clients and co-workers should be mailed to the business address unless there is a social friendship as well.” After you read the short segment on “Christmas Card Etiquette,” you might enjoy traveling back to the early 1970s by reading the next article, which is about the wonders of automatic coffee machines.
The ABA Journal from September 1963 has an interesting article about who corporations should not send Christmas cards to for legal reasons. The “Opinion 309″ article says that “Christmas cards and otherr seasonal greetings should never be sent in the firm name or by an individual in his capacity as a lawyer, and should not refer to the sender’s profession.” Although the article is directed to lawyers, it has good tips on how to keep business Christmas cards professional without being tacky or overly-friendly.
Corporate Christmas Card Ideas
By December 1996, the ABA Journal had changed their tune about sending Christmas cards. “‘Tis the Season to be Marketing: Remembering Clients with Cards or Gifted can Bring Business in the New Year” has suggestions on how to use corporate Christmas cards for networking. Jill Schachner Chanen has some clever ideas for businesses who want to use Christmas cards without investing a lot of money. She shares the hints from a lawyer who buys the “brightest, flashiest, and gaudiest” Christmas cards on clearance the year before, and sends them out knowing they they are attention-grabbing cards that will start conversations.
Black Enterprise listed different card and gift ideas in its December 1998 issue. “Planning the Season’s Activities … at the Office or Home” is a short article that breaks down how to find the right gift or greeting for different office relationships, such as from boss to assistant, for key clients, and for the maintenance staff. A card for the janitorial team should be signed by everyone in the office to show appreciation, while a card to a client should have the corporate logo.
If the Christmas card ideas on Google Books is any indication of how businesses send Christmas cards, everyone should try to get on the Christmas card list of disgruntled engineers. In 1918, the American Association of Engineers printed this Christmas card greeting in Professional Engineer as one that “fully describes the spirit of every [professional engineer] member: ‘May the A.A.E…open the eyes of every engineer, showing him how far behind time we are from getting the proper compensation and respect for what we have done.’ In the 21st century, it might be more appropriate to just write, “Merry Christmas.”